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Sebastian Frankenberger

Gamification in tourism

In a world that is increasingly dominated by digital technologies, the integration of gamification strategies into the tourism sector is becoming more and more important. As managing director and trainer of Tourismus-Training, I recently held an interactive workshop in Ulm that dealt with precisely this topic. Gamification uses game-like elements in a non-game context to…

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The revolution of cultural experience: How AI is redefining the way we learn and discover

In the eternal city of Rome, surrounded by the countless treasures of the Galleria Borghese, I recently had an experience that not only changed my perspective on art and culture, but also on the role of technology in our access to these treasures. Imagine you are strolling through the halls of a museum and your…

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Effective guided tours for children and young people: Insights from the Munich workshop

In Munich, I recently held a specialized workshop dedicated to improving guided tours for children and young people. The focus was on the needs of children and young people and the discussion of methods for inspiring young target groups. This workshop, supported by Kordula Kranzbühler from Munich Tourism, provided a platform for tour guides to…

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Only until January 18 – Register now for virtual participation in the international guide meeting

Dear Guide colleagues, I hope you are as excited as I am as we look back on a successful 2023 that has almost brought us back to our normal level of leadership! Let us now look forward to 2024 with anticipation, because exciting events await us. One of the absolute highlights will be the WFTGA…

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