Tourism Training

The revolution of cultural experience: How AI is redefining the way we learn and discover

In the eternal city of Rome, surrounded by the countless treasures of the Galleria Borghese, I recently had an experience that not only changed my perspective on art and culture, but also on the role of technology in our access to these treasures. Imagine you are strolling through the halls of a museum and your…

Read More

Effective guided tours for children and young people: Insights from the Munich workshop

In Munich, I recently held a specialized workshop dedicated to improving guided tours for children and young people. The focus was on the needs of children and young people and the discussion of methods for inspiring young target groups. This workshop, supported by Kordula Kranzbühler from Munich Tourism, provided a platform for tour guides to…

Read More

Only until January 18 – Register now for virtual participation in the international guide meeting

Dear Guide colleagues, I hope you are as excited as I am as we look back on a successful 2023 that has almost brought us back to our normal level of leadership! Let us now look forward to 2024 with anticipation, because exciting events await us. One of the absolute highlights will be the WFTGA…

Read More

Exciting insights into the world of Real Estate

As part of the anniversary year “50 years JLL Germany”, there is an extraordinary opportunity to experience Frankfurt am Main from a completely different perspective. As a leading real estate company, JLL, together with myself, Sebastian Frankenberger, and city guide Mikael Horstmann, invites you to an exclusive, discursive city tour through fascinating Frankfurt, focusing on…

Read More

Q&A Webinar on the WFTGA Convention 2024 in German on May 31 at 7:00 p.m.

The World Federation of Tourist Guides Associations organizes a worldwide meeting every 2 years. In 2024 the next one will take place in Sicily. When guest guides / tour guides / certified guides meet, it always feels like a family reunion and even newcomers are integrated immediately. In addition to many interesting visits throughout Sicily…

Read More