On 31 January, 2025, Sebastian Frankenberger, president of the WFTGA delivered a talk on Artificial Intelligence for Tourist Guides to members of the NFTGA. He showed how recent developments in A.I. can now enable guides to automate and simplify many time-consuming tasks such as replying to emails, creating and updating schedules, preparing summary documents of…
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Blog to social with AI
Sebastian Frankenberger Highlights Ethical Responsibility of Tour Guides in an Era of Misinformation and Populism
Yesterday, Sebastian Frankenberger, president of the World Federation of Tourist Guide Associations, addressed a group of DC tour guides at the George Washington School of Business on the Ethical Responsibility of Tourist Guides in the Age of Alternative Truths and Populism. He explained that tourist guides today, in addition to conveying historical and architectural information,…
Ethical Responsibility of Tourist Guides in the Age of Alternative Truths and Populism
After a long absence online, I’m finally back today. It’s been pretty quiet on my site since April 2024 – but for good reason! In January 2024 I was elected President of the World Federation of Tourist Guide Associations (WFTGA). elected. An incredible honor, but one that also entails many tasks. In addition to my…