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Blog to social with AI

Invitation to the Weltenburg Talks 2025: Thinking ahead for the church – creating resonance

It gives me great pleasure to invite you to the Weltenburg Talks 2025 to invite you! From February 28 to March 1, 2025 we will meet in the beautiful Benedictine monastery Weltenburgto think together about the future of the church, about encounters and about new ways of communicating. I will be speaking about the importance…

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Training Without Borders: Tourist Guides as a Bridge Between Cultures

Kota Kinabalu, Malaysia – In a time when borders are being reinforced and differences are often used to divide, Tourist Guides play a crucial role in fostering connections, explaining cultures, and promoting mutual understanding. However, this responsibility requires much more than just local knowledge—it demands excellent guiding skills, intercultural competence, conflict management abilities, and the…

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The Future of Guiding: How Artificial Intelligence is Transforming the Profession

On 31 January, 2025, Sebastian Frankenberger, president of the WFTGA delivered a talk on Artificial Intelligence for Tourist Guides to members of the NFTGA.  He showed how recent developments in A.I. can now enable guides to automate and simplify many time-consuming tasks such as replying to emails, creating and updating schedules, preparing summary documents of…

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Sebastian Frankenberger Highlights Ethical Responsibility of Tour Guides in an Era of Misinformation and Populism

Yesterday, Sebastian Frankenberger, president of the World Federation of Tourist Guide Associations, addressed a group of DC tour guides at the George Washington School of Business on the Ethical Responsibility of Tourist Guides in the Age of Alternative Truths and Populism. He explained that tourist guides today, in addition to conveying historical and architectural information,…

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Ethical Responsibility of Tourist Guides in the Age of Alternative Truths and Populism

After a long absence online, I’m finally back today. It’s been pretty quiet on my site since April 2024 – but for good reason! In January 2024 I was elected President of the World Federation of Tourist Guide Associations (WFTGA). elected. An incredible honor, but one that also entails many tasks. In addition to my…

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