Challenges and opportunities

2020 was a difficult year for tour guides worldwide. In many countries, guides are only allowed to lead under strict conditions. But do the guests even book a tour at the moment? Is a second wave coming with renewed restrictions, travel warnings and lockdowns?
We want to analyze the situation with association leaders of tourist guide associations and discuss the situation together with you.
International experts from the cruise and city tourism industries will give us a preview of 2021 and what is in store for tour guides.


  • 16:00 Welcome and introduction of the speakers
  • 16:10 WFTGA (World Federation of Tourist Guides), Alushca Ritchie (President): World situation of tourist guides.
  • 16:30 BVGD, Maren Richter (Chair): The role of guide associations during the crisis
  • 16:50 Avalon River Cruises, Burghard Lell (Head of Strategy and Corporate Development): The situation of river cruise tourism in 2020 / 2021.
  • 17:10 Linz Tourism, Georg Steiner (Director): The city tourism of today and tomorrow
  • 17:30 Coffee break with dance session đŸ™‚
  • 17:40 Speakers’ round table discussion: The future for tourist guides
  • 18:30 Individual discussion of the participants in small groups
  • 18:50 Farewell
  • 19:00 End

free registration

The whole webinar will be held in English. We offer especially for austriaguides and tour guides a professional live translation by our Viennese app partner into German.