It gives me great pleasure to invite you to the Weltenburg Talks 2025 to invite you! From February 28 to March 1, 2025 we will meet in the beautiful Benedictine monastery Weltenburgto think together about the future of the church, about encounters and about new ways of communicating. I will be speaking about the importance…
Today is an important day: the Bundestag elections in Germany. I have already been to the polls and – as always – was inspired by the Wahl-O-Mat. But an election decision should not only depend on the party platforms. It’s worth taking a close look at the candidates: How do they speak? What tone of…
Kota Kinabalu, Malaysia – In a time when borders are being reinforced and differences are often used to divide, Tourist Guides play a crucial role in fostering connections, explaining cultures, and promoting mutual understanding. However, this responsibility requires much more than just local knowledge—it demands excellent guiding skills, intercultural competence, conflict management abilities, and the…
On 31 January, 2025, Sebastian Frankenberger, president of the WFTGA delivered a talk on Artificial Intelligence for Tourist Guides to members of the NFTGA. He showed how recent developments in A.I. can now enable guides to automate and simplify many time-consuming tasks such as replying to emails, creating and updating schedules, preparing summary documents of…
Yesterday, Sebastian Frankenberger, president of the World Federation of Tourist Guide Associations, addressed a group of DC tour guides at the George Washington School of Business on the Ethical Responsibility of Tourist Guides in the Age of Alternative Truths and Populism. He explained that tourist guides today, in addition to conveying historical and architectural information,…
After a long absence online, I’m finally back today. It’s been pretty quiet on my site since April 2024 – but for good reason! In January 2024 I was elected President of the World Federation of Tourist Guide Associations (WFTGA). elected. An incredible honor, but one that also entails many tasks. In addition to my…
In a world that is increasingly dominated by digital technologies, the integration of gamification strategies into the tourism sector is becoming more and more important. As managing director and trainer of Tourismus-Training, I recently held an interactive workshop in Ulm that dealt with precisely this topic. Gamification uses game-like elements in a non-game context to…
In our further training course with the tour guides in the Coburg area on the subject of conflict management, we dealt intensively with the methods and concepts of the Three Principles. This approach offers valuable insights into the nature of human experience and emotions that directly impact the quality and effectiveness of service communication. The…
In the eternal city of Rome, surrounded by the countless treasures of the Galleria Borghese, I recently had an experience that not only changed my perspective on art and culture, but also on the role of technology in our access to these treasures. Imagine you are strolling through the halls of a museum and your…
On the 21st of February each year we celebrate the occasion of International Tourist Guide Day. This is a day dedicated to the profession of Tourist Guiding and affords us the opportunity to highlight and showcase this profession on the global stage. This is a day that was set in motion in 1989 at the…
