The Eurovision Song Contest (ESC) has always been a vibrant celebration of music and cultures, bringing together millions of people—regardless of origin, language, or beliefs. Officially, the ESC is considered an apolitical event, prohibiting political gestures and instrumentalisation. However, time and again, it becomes evident that where cultural diversity is celebrated, values like freedom, tolerance,…

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Vienna, 8 May 2025 – On this significant day, marking the end of World War II, we not only remember the historical event but also acknowledge the profound responsibility it carries. Tourist Guides around the world play a crucial role in conveying history and its consequences. It is time to overcome the longstanding taboo that…

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Today, we bid farewell to Pope Francis – a man whose life and work deeply touched the world. He stood as a symbol of kindness, humility, and profound humanity. His unwavering commitment to the poor, the marginalised, and the vulnerable will remain in our hearts and calls us all to reflect on our own responsibilities….

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Every year on 21st February, tourist guides around the world come together to celebrate International Tourist Guide Day (ITGD), honouring their profession and its vital role in society. The 2025 theme, “Tourist Guides as Peace Ambassadors,” highlights the unique contribution of guides in fostering understanding, inclusion, and harmony among cultures. “As tourist guides, we don’t…

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Kota Kinabalu, Malaysia – In a time when borders are being reinforced and differences are often used to divide, Tourist Guides play a crucial role in fostering connections, explaining cultures, and promoting mutual understanding. However, this responsibility requires much more than just local knowledge—it demands excellent guiding skills, intercultural competence, conflict management abilities, and the…

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On 31 January, 2025, Sebastian Frankenberger, president of the WFTGA delivered a talk on Artificial Intelligence for Tourist Guides to members of the NFTGA.  He showed how recent developments in A.I. can now enable guides to automate and simplify many time-consuming tasks such as replying to emails, creating and updating schedules, preparing summary documents of…

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Yesterday, Sebastian Frankenberger, president of the World Federation of Tourist Guide Associations, addressed a group of DC tour guides at the George Washington School of Business on the Ethical Responsibility of Tourist Guides in the Age of Alternative Truths and Populism. He explained that tourist guides today, in addition to conveying historical and architectural information,…

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