
Tourist Guides as Catalysts for the Sustainable Development Goals
An Essential Partner for Sustainable Development The Overlooked Agents of Sustainability Whilst the world grapples with the triple challenges of climate change, global inequality, and

WFTGA Statement on the Eurovision Song Contest, Political Neutrality, and the Responsibility for Shared Values
The Eurovision Song Contest (ESC) has always been a vibrant celebration of music and cultures, bringing together millions of people—regardless of origin, language, or beliefs.

Commemorating the End of World War II – The Responsibility of Tourist Guides in Addressing Historical and Political Themes
Vienna, 8 May 2025 – On this significant day, marking the end of World War II, we not only remember the historical event but also

Farewell to Pope Francis – A Role Model for Us All
Today, we bid farewell to Pope Francis – a man whose life and work deeply touched the world. He stood as a symbol of kindness,

Invitation to the Weltenburg Talks 2025: Thinking ahead for the church – creating resonance
It gives me great pleasure to invite you to the Weltenburg Talks 2025 to invite you! From February 28 to March 1, 2025 we will

Go vote! – Because every vote counts
Today is an important day: the Bundestag elections in Germany. I have already been to the polls and – as always – was inspired by

International Tourist Guide Day 2025: Tourist Guides as Peace Ambassadors
Every year on 21st February, tourist guides around the world come together to celebrate International Tourist Guide Day (ITGD), honouring their profession and its vital

Training Without Borders: Tourist Guides as a Bridge Between Cultures
Kota Kinabalu, Malaysia – In a time when borders are being reinforced and differences are often used to divide, Tourist Guides play a crucial role

The Future of Guiding: How Artificial Intelligence is Transforming the Profession
On 31 January, 2025, Sebastian Frankenberger, president of the WFTGA delivered a talk on Artificial Intelligence for Tourist Guides to members of the NFTGA. He

Sebastian Frankenberger Highlights Ethical Responsibility of Tour Guides in an Era of Misinformation and Populism
Yesterday, Sebastian Frankenberger, president of the World Federation of Tourist Guide Associations, addressed a group of DC tour guides at the George Washington School of