Passau · Linz · Vienna

Nothing is as frightening as change. And nothing offers more opportunities.

Tourist guide, bridge-builder, President of the World Federation of Tourist Guide Associations and city councillor in Passau. I connect worlds that usually talk past each other.

Sebastian Frankenberger, Gästeführer und Präsident der WFTGA
Sebastian Frankenberger über Passau

Who am I, really?

I have been a guide since 2003. I train guides, represent them worldwide and sit on Passau city council.

Behind all of it are the same questions:
How do people really meet each other?
How does change succeed without leaving anyone behind?
Where is the line between explaining and influencing?

I am a seeker. And I think that is a good thing.

Love it, change it or leave it.

Change scares people, me too. But standing still hurts more, especially in a place you love. That is why I would rather shape than complain: on tours, in classrooms, in the council and worldwide for our profession.

  1. Enable rather than prevent.
  2. Meet at eye level.
  3. Whoever explains carries responsibility.
  4. Places of power, felt not seen.
  5. Democracy on a human scale.

Read my story →

Work with me

Three ways to work with me

In conversation · Niederbayern TV

“Aren't we all seekers, our whole lives? Isn't it actually something wonderful when you can stay open?”

A 30-minute conversation with Niederbayern TV Passau about the smoking-ban referendum, hostility, courage and why I went back into politics.

▶ Watch the interview (German)

In my own words

“Doch wenn nichts passiert, bleibt eine Stadt stehen. Und das tut weh. Besonders, wenn man diese Stadt liebt.”
Why I am running for Passau city council again, 2026
“The destination is the stage. The healing happens in the human encounter on that stage.”
Healing happens in the encounter, 2026
“Politik darf streiten, aber sie sollte nie die menschliche Ebene verlieren.”
Thank you, Passau, 2026
“We explain. We connect. We give context. And in doing so, we shape perception. That is influence. And influence is responsibility.”
Speech at the peace ceremony in Nagasaki, 2026
“Es geht nicht nur um Fakten, sondern auch um Atmosphäre, um Kraftorte, um das, was man nicht sehen, aber spüren kann.”
What makes a good church tour?, 2025

On the road

On stage, at congresses, with guests. And in between, a snapshot.

Most of these photos were taken between two appointments: on the way to a congress, after a tour, in a rare free hour. Often a quick selfie is all that remains.

Talk for Czech guides
Talk for Czech guides
Rome
Rome
Costumed tour, Linz
Costumed tour, Linz
Kyoto
Kyoto
Panel, September 2023
Panel, September 2023
Dolomites
Dolomites
Hybrid streaming of an event
Hybrid streaming of an event
Cyprus
Cyprus
Keynote
Keynote
Budapest
Budapest
Church tour
Church tour
San Francisco
San Francisco
Wachau
Wachau
Brocken, Germany
Brocken, Germany
Engelhartszell
Engelhartszell
Rhine Falls
Rhine Falls
Ireland
Ireland

My worlds

I see my companies and offices as workshops for change.

DonauGuidesaustriaguideRadreiseguidesGuide-TrainingWFTGAFDP-Fraktion PassauHybrid-Streaming

All companies and what to book there →

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