Tourist Guides Worldwide Celebrate Their Role as Bridge-Builders for Peace and Understanding On 21 February, tourist guides around the globe celebrate International Tourist Guide Day, honouring a profession that plays a vital role in fostering cultural understanding, dialogue, and responsible travel. This year’s message comes from Japan, where the World Federation of Tourist Guide Associations…
1,000 Paper Cranes and Joint Peace Declaration Frame a Powerful Call for Truth, Context and Professional Integrity Nagasaki, Japan – 2026 During the WFTGA Conference 2026 in Japan, tourist guides from across the globe gathered in Nagasaki for a Peace Ceremony that became one of the most meaningful moments of the entire conference. Throughout…
Japan, 23 February 2026 – During the official meeting of delegates held in Japan on 23 February, the new Executive Board (ExBo) of the World Federation of Tourist Guide Associations (WFTGA) was elected for the forthcoming two-year term. Sebastian Frankenberger (Austria) was confirmed in office as President and re-elected for a further two years. The…
World Federation of Tourist Guide Associations Convention 2026 Addresses Professional Sustainability and Global Tourism Standards Fukuoka, Japan – 9 February 2026 – The World Federation of Tourist Guide Associations (WFTGA) opened its 2026 Convention today in Fukuoka, bringing together 600 professional tourist guides from over 50 countries alongside representatives from UN Tourism and UNESCO for…
Today, on the 81st anniversary of the liberation of Auschwitz-Birkenau, the world observes International Holocaust Remembrance Day. This year’s theme, “Holocaust Remembrance for Dignity and Human Rights,” reminds us that remembrance is not merely about the past – it is a commitment to the present and future. As professional tourist guides, we stand at the…
Kota Kinabalu, Malaysia – In a time when borders are being reinforced and differences are often used to divide, Tourist Guides play a crucial role in fostering connections, explaining cultures, and promoting mutual understanding. However, this responsibility requires much more than just local knowledge—it demands excellent guiding skills, intercultural competence, conflict management abilities, and the…
On 31 January, 2025, Sebastian Frankenberger, president of the WFTGA delivered a talk on Artificial Intelligence for Tourist Guides to members of the NFTGA. He showed how recent developments in A.I. can now enable guides to automate and simplify many time-consuming tasks such as replying to emails, creating and updating schedules, preparing summary documents of…
Yesterday, Sebastian Frankenberger, president of the World Federation of Tourist Guide Associations, addressed a group of DC tour guides at the George Washington School of Business on the Ethical Responsibility of Tourist Guides in the Age of Alternative Truths and Populism. He explained that tourist guides today, in addition to conveying historical and architectural information,…
